内容简介
本书有8个单元，包括电子商务概述、网络营销、电子商务支付、电子商务物流、客户关系管理、电子商务风险管理、电子商务新趋势本书借鉴了国内外电子商务课程教材和业界**新技术和动态，结合大量的实际案例和模拟情境对话，用英语帮助电子商务等专业的学生梳理了相关课程的主要知识，突出了应用性、实践性，以通俗讲解概念、详细说明业务操作流程、技巧为主要原则，以循序渐进的方式帮助读者学习和应用电子商务英语。
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- 前 言
- CONTENTS
- Chapter 1Introduction to ElectronicCommerce
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A China’s Other E-commerce Giant Follows Its Own Path
- Text B Major Types of E-commerce
- Part 3 Situational Dialogue
- Dialogue 1 Running an Online Business
- Dialogue 2 What Kind of E-commerce Suits Our Business
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises:Thinking and Practice
- Chapter 2 E-marketing点
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Make Your E-mail Marketing Simple, Clear andAwesome
- Text B What’s SEO
- Part 3 Situational Dialogue
- Dialogue 1 Common Types of E-marketing
- Dialogue 2 Social Media Networks in China
- Part 4 Extensive Reading
- Chapter 3 Electronic Payment
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Use PayPal on the Google Play Store
- Text B How to Use Apple Pay
- Part 3 Situational Dialogue
- Dialogue 1 Different Types of E-payment
- Dialogue 2 How Electronic Payment Works
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises:Thinking and Practice
- Chapter 4 Logistics Management
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A Amazon and Its Own Delivery
- Text B Using Logistics Technology to Start a Business
- Part 3 Situational Dialogue
- Dialogue 1 Send a Figure Through Express Mail
- Dialogue 2 Tracking the Mail
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises:Thinking and Practice
- Chapter 5 Customer RelationshipManagement
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A What is Social CRM
- Text B How to Serve Your Social CRM in a Better Way
- Part 3 Situational Dialogue
- Dialogue 1 Introduce the CRM into the Company’s ManagementSystem
- Dialogue 2 How Could I Improve the Application of CRM in Sales
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises:Thinking and Practice
- Chapter 6 Cyber-attack and InternetFraud
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Prevent Cyber-attack
- Text B Be Cautious When Shopping Online
- Part 3 Situational Dialogue
- Dialogue 1 Internet Fraud
- Dialogue 2 Hacked E-mail Account
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises:Thinking and Practice
- Chapter 7 Cross-border E-commerce
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A How to Develop Overseas Customers Online
- Text B How Not to Be a Spammer
- Part 3 Situational Dialogue
- Dialogue 1 Develop Foreign Customer by Face Book
- Dialogue 2 E-mail Direct Marketing in Foreign Trade
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises:Thinking and Practice
- Chapter 8 New Trends in E-commerce
- Part 1 Lead-in
- Part 2 Intensive Reading
- Text A The Era of “Internet+” in China
- Text B The Era of WeChat Business
- Part 3 Situational Dialogue
- Dialogue 1 Shopping with Smart Phone
- Dialogue 2 Cash Burning on E-commerce
- Part 4 Extensive Reading
- Part 5 Self-assessment Exercises:Thinking and Practice
- 附录1 阅读篇章译文
- 附录2 课后练习参考答案
- 附录3 2010 — 2014年全国自考《电子商务英语》试卷及答案
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版权信息
出版社：人民邮电出版社
出版时间：2016
作者：吴含 冯克江 陈秀梅 邓志超
温馨提示：
1.本电子书已获得正版授权，由出版社通过知传链发行。
2.该电子书为虚拟物品，付费之后概不接收任何理由退款。电子书内容仅支持在线阅读，不支持下载。
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得书感谢您对《电子商务英语创新型教程》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
出版时间：2016
作者：吴含 冯克江 陈秀梅 邓志超
温馨提示：
1.本电子书已获得正版授权，由出版社通过知传链发行。
2.该电子书为虚拟物品，付费之后概不接收任何理由退款。电子书内容仅支持在线阅读，不支持下载。
3.您在本站购买的阅读使用权仅限于您本人阅读使用，您不得/不能给任何第三方使用，由此造成的一切相关后果本平台保留向您追偿索赔的权利！版权所有，后果自负！
得书感谢您对《电子商务英语创新型教程》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
电子商务英语创新型教程
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