编辑推荐
实战类。由“破坏性创新”之父克里斯坦森的咨询公司Innosight总裁撰写，为创业者在市场分析中如何找到空白点提供了系统方法。参见哈佛商业评论中文网的介绍http://www.ebusinessreview.cn/articledetail-110524.html
内容简介
This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new marke...
(展开全部)
作者简介
This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language - and a framework with which to understand an existing enterprise and the white space it hopes to conquer. This book - from Clay Christensen's firm Innosight - is devoted to making game-changing business model innovation a possibility. Leaving the rhetoric to others, it provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their business and achieve fantastic growth. Mark Johnson is cofounder and Chairman of Innosight, an innovation-based consulting and executive-training firm focused on helping companies and institutions innovate for new growth and transformation.
Seizing the White Space是2010年由HarvardBusinessPress出版,作者MarkW.Johnson。
得书感谢您对《Seizing the White Space》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
