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全球化助力中国篮球发展，涉及治理、市场与文化。
内容简介
人类历史上的时代更迭总是伴随着世界各国间政治、经济和文化的博弈而演进的，全球化无疑是推动当今世界社会加剧冲突、融合和重构的主要动力之一。中国体育在全球化进程中扮演着重要角色，体育全球化正逐解构中国体育原有的时间和空间秩序。本书以篮球运动为例，引入美国社会学家George Ritzer的“增长全球化”与“全球本地化”理论架构全文，从历史社会学的视角，分别从治理、市场和文化三个维度探寻体育全球化进程中篮球运动在中国背景下的发展规律，并探讨全球化语境下中国本土篮球发展演变过程中所生成的“多元现代性”。
章节目录
封面
目录
内容简介
扉页
版权信息
Chapter1.Introduction
1.1 Globalization and Sport in China
1.2 Research Aim and Objectives
1.3 Thesis Structure
Chapter2.Theorizing the Global-Local Nexus
2.1 Introduction
2.2 Definition of Globalization
2.3 Globalization and Sport
2.4 Grobalization/Glocalization Theory and Sport Studies
2.5 Theoretical Framework and Research Questions
2.6 Conclusion
Chapter3.Methodology
3.1 Introduction
3.2 Ontology and Epistemology
3.3 Methodological Considerations
3.4 Research Methods
3.5 Reliability,Validity,and Ethical Considerations
3.6 Research Design
3.7 Conclusion
Chapter4.Historical Overview
4.1 Introduction
4.2 Development of the NBA
4.3 Sport Development in the PRC
4.4 Conclusion
Chapter5.Globalization and the Governance of Chinese Basketball
5.1 Introduction
5.2 The Grobalization of the NBA and the Internationalization of Basketball
5.3 Glocalization and the Professionalization of Chinese Basketball
5.4 Conflicting Globalization:A Professional Sports League with Socialist Characteristics？
5.5 Conclusion
Chapter6.Globalization and the Chinese Basketball Market
6.1 Introduction
6.2 Grobalization and the NBA's Chinese Marketplace
6.3 Glocalization and the Emergence of an Indigenous Basketball Market
6.4 McDonald's or Shanghai Food？
6.5 Conclusion
Chapter7.Globalization and Chinese Basketball Culture
7.1 Introduction
7.2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture
7.3 A Resistant Voice from Above:The Nation's Culturalization of Chinese Basketball
7.4 A Resistant Voice from Below:the Grassroots' Ethos and the Glocalization of Chinese Basketball Culture
7.5 Conclusion
Chapter8.Conclusion
8.1 Research Findings
8.2 Contribution to Theory
8.3 Research Limitations and Recommendations
Appendices
Interview Schedule A
Interview Schedule B
Interview Schedule C
Bibliography
Acknowledgement
作者简介
全球化时代的中国篮球：治理、市场与文化是2017年由中国社会科学出版社出版,作者黄福华。
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