内容简介
本书共分为12个单元，每单元含3个部分和1份补充材料。3个部分的结构设置基本一致，由Warming-up、Listening、Speaking、Reading四个板块构成，每个部分内容的设置都涵盖了词汇、句子、对话、段落、篇章等，且配有习题用于课堂内精讲精练；补充材料由一篇稍长的文章及配套习题构成，侧重读写方面的训练，为课后读者进行泛读训练和知识拓展提供素材。
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- Unit 1Overview of Cross-Border E-Commerce
- Part 1 The Concept of Cross-BorderE-Commerce
- Part 2 The Differences betweenTraditional Foreign Tradeand Cross-Border E-Commerce
- Part 3 The Current Situation ofCross-Border E-Commercein China
- Supplementary Materials
- Unit 2Main Cross-Border E-Commerce Platforms
- Part 1 Amazon and eBay
- Part 2 Alibaba and AliExpress
- Part 3 Shopee and Lazada
- Supplementary Materials
- Unit 3Opening a Cross-Border E-Commerce Store
- Part 1 Selection of a Cross-BorderE-Commerce Platform
- Part 2 Preparation of RegistrationMaterials
- Part 3 FAQ While Opening a Cross-Border E-Commerce Store
- Supplementary Materials
- Unit 4Store and Product Description
- Part 1 Store Description
- Part 2 Title and Key Words ofa Product
- Part 3 Product Description andFeatures
- Supplementary Materials
- Unit 5Cross-Border E-Commerce Product Management
- Part 1 Product Selection
- Part 2 Product Pricing
- Part 3 Forbidden and RestrictedProducts
- Supplementary Materials
- Unit 6Cross-Border E-Commerce Order Management
- Part 1 Pre-sale Inquiry and Reply
- Part 2 Placing an Order
- Part 3 Follow-up of Order RelatedServices
- Supplementary Materials
- Unit 7Cross-Border E-Commerce Marketing Activities
- Part 1 Promotion and Marketing
- Part 2 SEO and SEM
- Part 3 Brand Building
- Supplementary Materials
- Unit 8Cross-Border E-Commerce Payment
- Part 1 Offline and Online Payment
- Part 2 Payment Process
- Part 3 Account Withdrawal
- Supplementary Materials
- Unit 9Cross-Border E-Commerce Logistics and Warehousing
- Part 1 Packaging
- Part 2 Logistics Channels
- Part 3 Delivery Tracking andTransportation Time
- Supplementary Materials
- Unit 10Customer Service of Cross-Border E-Commerce
- Part 1 Customer Service Procedures
- Part 2 Complaint Problems
- Part 3 Returning and Refunding
- Supplementary Materials
- Unit 11Transaction Evaluation of Cross-Border E-Commerce
- Part 1 Five-Star Praise and Feedback
- Part 2 Bad Review and Feedback
- Part 3 Seller’s Evaluation of theBuyer
- Supplementary Materials
- Unit 12ERP and Supply Chain of Cross-Border E-Commerce
- Part 1 Functions and Advantagesof ERP
- Part 2 Main ERP Systems
- Part 3 Supply Chain ServiceProvider and Supply ChainManagement
- Supplementary Materials
- 参考文献
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版权信息
出版社：人民邮电出版社
出版时间：2020
作者：易静，柯可，罗新宇
温馨提示：
1.本电子书已获得正版授权，由出版社通过知传链发行。
2.该电子书为虚拟物品，付费之后概不接收任何理由退款。电子书内容仅支持在线阅读，不支持下载。
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得书感谢您对《跨境电子商务英语(音频指导版)》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
出版时间：2020
作者：易静，柯可，罗新宇
温馨提示：
1.本电子书已获得正版授权，由出版社通过知传链发行。
2.该电子书为虚拟物品，付费之后概不接收任何理由退款。电子书内容仅支持在线阅读，不支持下载。
3.您在本站购买的阅读使用权仅限于您本人阅读使用，您不得/不能给任何第三方使用，由此造成的一切相关后果本平台保留向您追偿索赔的权利！版权所有，后果自负！
得书感谢您对《跨境电子商务英语(音频指导版)》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
跨境电子商务英语(音频指导版)
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