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内容简介

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

KOTLER ON MARKETING是2001年由FreePress出版,作者PhilipKotler。

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