Electronic Commerce——A Perspective from China (Third Edition)
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内容简介
本书主要内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络商务信息的收集与整理、网络交易行为、网络营销策略、网络促销、电子商务专项应用标准、电子支付、电子商务物流、电子商务安全管理等章节。
展开全文
- 封面
- 扉页
- 版权页
- Third Edition Preface
- Second Edition Preface
- Preface
- CONTENTS
- Chapter 1 Introduction to E-commerce
- 1.1 E-commerce Development: Past, Present and Future
- 1.2 Concept and Classification of E-commerce
- 1.3 Basic Program Pattern of E-commerce
- 1.4 Impact and Role of E-commerce in the Modern Economy
- References
- Chapter 2 Development Strategy of E-commerce
- 2.1 Development Strategy of E-commerce and Internet Thinking
- 2.2 The Environment of E-commerce Development
- 2.3 Government Development Strategy of E-commerce
- 2.4 E-commerce Strategy of Enterprise
- References
- Chapter 3 E-commerce Technology Foundation
- 3.1 The Conception and Composition of Internet
- 3.2 Common Internet Service
- 3.3 TCP/IP
- 3.4 Application and Management of Domain Name
- References
- Chapter 4 E-commerce Website Construction
- 4.1 The General Design
- 4.2 Software and Hardware for Website Design
- 4.3 Website Content Construction
- 4.4 Investment Budget on Website
- References
- Chapter 5 Inernet Trading Behavior
- 5.1 Overview of Internet Trading Behavior
- 5.2 Purchasing Behavior of Internet Consumers
- 5.3 Online Trading Behavior of enterprises on the Internet
- 5.4 E-government Procurement
- References
- Chapter 6 E-marketing Tactics
- 6.1 Segmentation of E-marketing
- 6.2 Target Market Positioning
- 6.3 Branding Tactics of E-marketing
- 6.4 Pricing Tactics in E-marketing
- 6.5 Channel Tactics of E-marketing
- 6.6 E-marketing Service Tactics
- 6.7 The Market Expansiong Tactics of E-marketing
- References
- Chapter 7 Online Promotion
- 7.1 Concept, Classification and Functionality of Online Promotion
- 7.2 Implementation Procedure of Online Promotion
- 7.3 Online Advertising Promotion
- 7.4 Website Promotion
- 7.5 The Store Promotion on Third-party Trading Platform
- 7.6 New Ways of Online Promotion
- References
- Chapter 8 Electronic Payment
- 8.1 The Traditional Mode of Payment
- 8.2 Eletronic Payment
- 8.3 Two International Security Protocols in Electronic Payment Systems
- 8.4 Electronic Banking
- 8.5 The Non-financial institution Payment
- 8.6 To Strengthen Guidance, and Promote the Rapid Development of Electronic Payment in China
- References
- Chapter 9 E-commerce Logistics
- 9.1 Overview of E-commerce Logistics
- 9.2 E-commerce Logistics Model
- 9.3 E-commerce Logistics Technology
- 9.4 The Internet of Things
- References
- Chapter 10 Security Management in Network Transactions
- 10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions
- 10.2 Client Authentication Technology
- 10.3 Preventing Instrusion by Hackers
- 10.4 The Safety Management System of the Netweork Trading
- 10.5 Legal Protection of E-commerce Transaction Security
- References
- Chapter 11 New Areas of E-commerce
- 11.1 Cross-border E-commerce
- 11.2 Mobile E-commerce
- 11.3 Social E-commerce
- 11.4 Community E-commerce
- References
展开全部
版权信息
出版社：立信会计出版社
出版时间：2021
作者：杨立钒
温馨提示：
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得书感谢您对《Electronic Commerce——A Perspective from China (Third Edition)》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
出版时间：2021
作者：杨立钒
温馨提示：
1.本电子书已获得正版授权，由出版社通过知传链发行。
2.该电子书为虚拟物品，付费之后概不接收任何理由退款。电子书内容仅支持在线阅读，不支持下载。
3.您在本站购买的阅读使用权仅限于您本人阅读使用，您不得/不能给任何第三方使用，由此造成的一切相关后果本平台保留向您追偿索赔的权利！版权所有，后果自负！
得书感谢您对《Electronic Commerce——A Perspective from China (Third Edition)》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
Electronic Commerce——A Perspective from China (Third Edition)
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