编辑推荐
结合行业实际，进行有效的技能训练，覆盖听说读写各个方面。
内容简介
本书选材广泛，涉及跨境电子商务概述，创建成功的跨境电子商务战略，中国跨境电子商务五大平台的比较，在线市场的比较：亚马逊、沃尔玛和阿里巴巴，建立虚拟商店，在亚马逊上卖东西，如何撰写产品描述，购物车软件概述，定价策略如何让社交媒体成为跨境电子商务的推动力，电子支付的工作原理，网络银行安全，售后服务，客服聊天机器人，亚马逊SEO，保护电子商务网站免受黑客攻击和欺诈的方法，第三方物流概述，数据分析在电子商务业务中的优势，人工智能在电子商务中的作用等方面的内容。
作者简介
作者张强华，江苏省“青蓝工程”省级优秀青年 骨干教师。出版计算机类著作多部。其中，两部获得“全国第11批畅销书（科技类）”称号，一部获“华东地区大学出版社教材专著二等奖” ，一部获得江苏省优秀教材，一部由台湾儒林图书出版公司以繁体字在台湾发行。
章节目录
版权信息
内容提要
前言
Unit 1
Text A Cross-Border E-commerce Overview
New Words
Phrases
Abbreviations
Reference Translation
Text B Chinese Cross-Border E-commerce Overview
New Words
Phrases
Writing Method Guide
Exercises
Unit 2
Text A How to Create a Successful Cross-Border E-commerce Strategy
New Words
Phrases
Reference Translation
Text B The Dos and Don’ts of Cross-Border E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 3
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China
New Words
Phrases
Reference Translation
Text B Online Marketplace Comparison:Amazon, Walmart & Alibaba
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 4
Text A Build Your Virtual Store
New Words
Phrases
Abbreviations
Reference Translation
Text B 10 Things You Need to Start Selling Online
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 5
Text A Selling on Amazon
New Words
Phrases
Abbreviations
Reference Translation
Text B Amazon Seller Central and Amazon Vendor Central
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 6
Text A How to Write Product Descriptions
New Words
Phrases
Reference Translation
Text B Shopping Cart Software Overview
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 7
Text A Pricing Strategy
New Words
Phrases
Reference Translation
Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 8
Text A How Electronic Payment Works
New Words
Phrases
Abbreviations
Reference Translation
Text B Online Banking Security
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 9
Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
New Words
Phrases
Abbreviations
Reference Translation
Text B Chatbots
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 10
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
New Words
Phrases
Abbreviations
Reference Translation
Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
Unit 11
Text A Third Party Logistics Overview
New Words
Phrases
Abbreviations
Reference Translation
Text B Reverse Logistics in E-commerce
New Words
Phrases
Writing Method Guide
Exercises
Unit 12
Text A Benefits of Data Analytics in E-commerce Business
New Words
Phrases
Abbreviations
Reference Translation
Text B Role of Artificial Intelligence in E-commerce
New Words
Phrases
Abbreviations
Writing Method Guide
Exercises
跨境电子商务英语（附全套音频）是2020年由人民邮电出版社出版,作者张千帆。
得书感谢您对《跨境电子商务英语（附全套音频）》关注和支持，如本书内容有不良信息或侵权等情形的，请联系本网站。
