电子书
内容简介
全书共十四章，涉及询盘、发盘、还盘、订单和执行、装运、支付等商务交易的业务环节，也包括了索赔、邀请、感谢、确认等商务交易的一般沟通环节。每章按函电实例、注释、常用表达、写作建议和练习的体例编著。本书内容实用、丰富，语言规范、活泼，信息量大，实用性强。
章节目录
- 扉页
- 版权页
- 前言
- 目录
- Unit 1 BASICS OF BUSINESSCORRESPONDENCE
- The Importance of Business Correspondence Writing
- Challenges Faced by Business People Who Use English as a Second Language
- Things to be Noted by Business People Who Use Englishas a Second Language
- Components of Business Letters
- Components of Business Emails
- Unit 2 ENQUIRIES AND REQUESTS
- 1. Making an Enquiry
- 2. Responding to Customer’s Interest
- 3. Sending a Price List
- 4. Request for the Catalogue and Samples
- 5. Reply to the Above Enquiry
- 6. Asking for Quotations
- 7. Reply to an Enquiry on a Specific Model
- 8. Enquiry about Air-Conditioning Service
- 9. Reply to the Enquiry on Air-Conditioning Service
- 10. Looking for Prospective Buyers
- Unit 3 QUOTATIONS AND OFFERS
- 1. Giving a Quotation for Poster Paper
- 2. Giving a Quotation for Medically Used Machines
- 3. Asking about a Requote
- 4. Giving a Price Cut
- 5. Recommending the Purchase
- 6. Offering a Discount for Regular Customers
- 7. Declining an Offer
- 8. Declining the Buyer’s Request
- 9. Making a Counter-Offer
- 10. Declining a Counter-Offer
- Unit 4 PLACING ORDERS
- 1. A Purchase Order
- 2. Enclosing an Order Form
- 3. Placing an Order
- 4. Declining an Order
- 5. Acknowledgement of an Order
- 6. Confirming a Repeat Order
- 7. Confirming an Order
- 8. Offering an Alternative Product
- 9. Final Confirmation of an Order
- 10. Confirming Order Details
- Unit 5 SALES LETTERS
- 1. Promote a New Product Range
- 2. Sales Recommendation Letter
- 3. After -sales Follow-up
- 4. Sustaining a Business Relationship
- 5. Strengthening Customer Relationships
- 6. Contacting Customers with Inactive Accounts
- 7. Follow-up after a Sales Demonstration
- 8. Follow-up on a Sales Exhibition
- 9. Letter to Win back a Lost Customer
- 10. A Sales Letter of Hotel Service
- Unit 6 CREDIT AND PAYMENT
- 1. Inquiry about Credit Information
- 2. A Favorable Reply to the Above
- 3. An Unfavorable Reply to the Above
- 4. Request for a Line of Commercial Credit
- 5. Request to Open an L/C
- 6. Request to Amend an L/C
- 7. Request to Extend an L/C
- 8. Reminding an Overdue Payment
- 9. Reply to a Reminder Letter
- 10. Request to Make an Overdue Payment
- Unit 7 PACKING AND SHIPPING
- 1. Stating Marking Requirements
- 2. Modifying Marking Requirements
- 3. Inquiry about Flower Pot Packaging
- 4. Describing Export Carton Instructions
- 5. Requesting Earlier Shipment
- 6. Responding to a Shipment Request
- 7. Requesting Shipping Documents
- 8. Shipping Advice
- 9. Shipper Authorization
- 10. Describing a Container Service
- Unit 8 COMPLAINTS AND CLAIMS
- 1. Complaining about a Faulty Product
- 2. Responding to the Complaint
- 3. Declining a Claim
- 4. Complaining about Poor Quality
- 5. Responding to a Claim on Poor Quality
- 6. Claim for Short Weight
- 7. Reply to the Claim on Short Weight
- 8. Complaining about Late Delivery
- 9. Responding to the Complaint about Late Delivery
- 10. Claim on Replacements for Damaged Products
- Unit 9 CONTRACTS ANDAGREEMENTS
- 1. On Sales Agreement
- 2. On Purchase Agreement
- 3. On Sales Representative Agreement
- 4. Amendments to the Sales Representative Agreement
- 5. On Consortium Agreement
- 6. On Service Agreement
- 7. Contract Renewal
- 8. On Terms of a Proposed Contract
- 9. Suggesting a Change in a Contract
- 10. Extension of a Contract
- Unit 10 INVITATIONS ANDINTRODUCTIONS
- 1. Invitation to Attend an Exhibition
- 2. Invitation to a Car Expo
- 3. Accepting an Invitation to an Event
- 4. Accepting an Invitation to a Meeting
- 5. Postponing an Invitation to a Factory Tour
- 6. Follow-up to an Invitation
- 7. Self-Introduction Business Letter
- 8. A Business Introduction Letter
- 9. Introducing a New Catalog
- 10. Introducing a New Product
- Unit 11 THANK-YOU AND WELCOME
- 1. Thanks for Arrangements
- 2. Meeting Thank-you Note
- 3. Thanks for Payment
- 4. Referral Thank-you Note
- 5. Sales Thank-you Letter
- 6. Welcome Letter to a New Account
- 7 .Welcome Letter on the Website
- 8. Welcome Letter to an Expo
- 9. Welcome Letter to a Trade Show
- 10. Welcome Letter to a New Shareholder
- Unit 12 ANNOUNCEMENTS ANDNOTIFICATIONS
- 1. Announcing a Change of Policy
- 2. Announcing a Change of Business Address
- 3. Announcing a Holiday Closing
- 4. Announcing a Change of Email Address
- 5. Announcing a New Product
- 6. Announcing a Rate Increase
- 7. Notifying a Shipper of an Incorrect Order
- 8. Informing Customers of a Misprint
- 9. Announcing a New Website
- 10. Informing a Customer of an Incorrect Payment Amount
- 11. Announcing a Business Takeover
- Unit 13 ACKNOWLEDGEMENTS ANDCONFIRMATIONS
- 1. Acknowledging an Order
- 2. Acknowledging the Return of an Item
- 3. Acknowledging a Payment
- 4. Acknowledging a Job Application
- 5. Acknowledging a Compensation Request
- 6. Confirming an Oral Agreement
- 7. Confirming a Meeting
- 8. Confirming a Promotion
- 9. Confirming the Receipt of a Bid
- 10. Confirming a Travel Arrangement
- Unit 14 OTHER BUSINESSCORRESPONDENCE
- 1. Leasing Terms
- 2. Rental and Cash Deposit
- 3. Invitation to Bid
- 4. Declining a Bid
- 5. Producing with Supplied Drawings
- 6. Requesting Open Cover Insurance
- 7. Clarifying Insurance Terms
- 8. Seeking Distributors
- 9. Buyer’s Request for Goods on Consignment
- 10. Seller’s Acceptance of the Above
- APPENDICES
- A. International Trade Terms
- B. Plain English
- C. Positive Vocabulary for Business Writing
- D. Common Marks of Punctuation
- E. Abbreviations for Business Vocabulary
- F. Main Ports
- G. Currencies of the World
- References
展开全部
国际商务函电是2017年由人民邮电出版社出版,作者孙芳 温珺。
版权说明：本电子书已获得正版授权，由出版社通过知传链发行。
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