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助你提高电子商务专业英语水平。
内容简介
本书包括电子商务基础、电子商务模式（B2B、B2C）、在线销售与在线广告、电子商务网站建设、电子商务网站营销与SEO优化、在线销售产品的策略、电子商务供应链管理、编写产品说明、电子商务支付系统、电子商务安全、移动电子商务、电子商务的客户资源管理、电子商务O2O、跨境电子商务、直播电商、电子商务与大数据、购物车软件、电子商务的法律与法规等内容。
作者简介
编著者张强华，“21世纪高职、高专计算机类教材”编委会主编、“现代信息技术教材”编委会执行主编（十五规划教材）。江苏省“青蓝工程”省级优秀青年骨干教师。出版计算机类著作多部。
章节目录
版权信息
内容提要
前言
Unit 1
Text A
What Is E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce and Selling Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
E-commerce Advantages and Disadvantages
参考译文
Unit 2
Text A
How to Choose an E-commerce Business Model
New Words
Phrases
Exercises
Text B
Business-to-Business
New Words
Phrases
Abbreviations
Exercises
Reading Material
About E-commerce
参考译文
Unit 3
Text A
How to Build an E-commerce Website
New Words
Phrases
Abbreviations
Exercises
Text B
Website Navigation and Its Impact on E-commerce
New Words
Phrases
Exercises
Reading Material
Shopping Cart Software
参考译文
Unit 4
Text A
Strategies for Selling Products Online
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce Supply Chain Management: Reducing Cost and Inefficiency
New Words
Phrases
Abbreviations
Exercises
Reading Material
Online Advertising
参考译文
Unit 5
Text A
How to Write Product Descriptions
New Words
Phrases
Abbreviations
Exercises
Text B
Conversion Rate Optimization
New Words
Phrases
Abbreviations
Exercises
Reading Material
Top Ten SEM Optimization Tips for E-commerce Sites
参考译文
Unit 6
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)
New Words
Phrases
Abbreviations
Exercises
Text B
Benefits of Social Media Marketing
New Words
Phrases
Exercises
Reading Material
E-commerce Legals and Laws
参考译文
Unit 7
Text A
Online Payment Methods for E-commerce Sites
New Words
Phrases
Exercises
Text B
Understanding Online Payment Services
New Words
Phrases
Exercises
Reading Material
Safe Online Payment Methods
参考译文
Unit 8
Text A
The Basics of Website Security for E-commerce Retailers
New Words
Phrases
Abbreviations
Exercises
Text B
How to Stay Safe When Shopping Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
Ways to Protect Your E-commerce Site from Hacking and Fraud
参考译文
Unit 9
Text A
Mobile Commerce
New Words
Phrases
Abbreviations
Exercises
Text B
7 Most Important E-commerce Metrics
New Words
Phrases
Abbreviations
Exercises
Reading Material
Mobile Marketing
参考译文
Unit 10
Text A
A Guide to Using CRM in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Reverse Logistics in E-commerce
New Words
Phrases
Exercises
Reading Material
Electronic CRM
参考译文
Unit 11
Text A
The Benefits of Using Big Data in E-commerce
New Words
Phrases
Exercises
Text B
The 8 Common Challenges of Cross-border E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material
Livestream Shopping
参考译文
Unit 12
Text A
Top 10 AI Use Cases in E-commerce
New Words
Phrases
Exercises
Text B
E-commerce Chatbots
New Words
Phrases
Abbreviations
Exercises
Reading Material
Product Recommendation Engine
参考译文
附录
附录A 单词表
附录B 词组表
附录C 缩略语表
电子商务英语教程（第2版）是2024年由机械工业出版社出版,作者张强华 编著。
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