本书内容包括移动电子商务概述、移动电子商务体系结构及主要技术、移动电子商务安全管理、移动电子商务平台与管理、移动电子商务的智能终端、移动电子商务交易业务管理与实现、移动电商数据...
内容简介
本书按照理论与实践相结合、市场原理与现实案例相统一的原则，系统阐释了跨境电子商务最新实务操作与商业模式。并以杭州、重庆为例，深度分析现阶段我国跨境电商行业的问题与市场挑战，同时总结跨境电子商务相关法律法规与风险控制核心经典方法。本书内容全面、体系完备，理论与实操相得益彰，旨在使读者全面理解、掌握跨境电子商务的基本理论、实践规范和趋势规律等，力求突出新理论、新知识、新技术和新方法，以培养、提升学习者开拓创新能力。另外，每章文后均配备时效性思考题，强化学习者综合商务素养与批判性思维能力。 本书适合作为国际贸易、国际经济、国际工商管理、商务英语等专业本科三年级及硕士一年级的教材，也可作为广大商务人士跨境电子商务培训教材，以及行业从业者自修提高的参考用书。
章节目录
- 封面
- 书名页
- 版权页
- 前言
- 目录
- Chapter 1 Overview of E-commerce
- 1.1 Concept
- 1.2 Characteristics
- 1.2.1 Market globalization
- 1.2.2 The speed of transaction
- 1.2.3 The virtualization of transactions
- 1.2.4 Low cost
- 1.2.5 Transaction continuity
- 1.3 Classification
- 1.3.1 Classification by the participants in the transaction
- 1.3.2 Classification by technology adopted
- 1.3.3 Classification by related goods
- 1.4 Development history
- 1.4.1 Overall situation
- 1.4.2 Development process of global e-commerce
- Chapter 2 Overview of Cross-border E-commerce
- 2.1 The definition of cross-border e-commerce
- 2.2 The characteristic of cross-border e-commerce
- 2.3 The classification of cross-border e-commerce
- 2.4 The development present situation in China
- 2.4.1 Market size
- 2.4.2 Scale structure
- 2.4.3 Target market
- Chapter 3 Operating Mode
- 3.1 Graphic of operating mode
- 3.2 The characteristics of operating mode
- 3.2.1 Deepen of the electric business industry
- 3.2.2 Integrated marketing
- 3.2.3 Basis of large data
- 3.3 The operating mode of foreign trade imports and foreign trade exports
- 3.3.1 Foreign trade imports
- 3.3.2 Foreign trade exports
- 3.4 The process of operation
- 3.4.1 Logistics
- 3.4.2 Capital flows
- 3.4.3 The flow of management
- 3.4.4 Information flow
- Chapter 4 Business Model of Cross-border E-commerce
- 4.1 Development status
- 4.2 Business model
- 4.2.1 Business to customer
- 4.2.2 Business to business
- 4.2.3 Customer to customer
- 4.2.4 Consumer to business
- 4.2.5 Business-Medium-Consumer
- 4.3 Comparison of the main modes of cross-border e-commerce
- Chapter 5 Platform of Cross-border E-commerce
- 5.1 Concept of cross-border e-commerce
- 5.2 Trading platform
- 5.2.1 eBay
- 5.2.2 Haitao.com
- 5.2.3 Amazon
- 5.3 Payment platform
- 5.3.1 Electronic payment
- 5.3.2 PayPal
- 5.3.3 Alipay
- 5.4 Self-built cross-border e-commerce platform model
- 5.4.1 Concept
- 5.4.2 Advantages
- Chapter 6 International Logistics Services Pattern
- 6.1 Concept of cross-border logistics
- 6.2 Classification of cross-border Logistics
- 6.2.1 Third-party logistics
- 6.2.2 Fourth party logistics
- 6.2.3 Overseas warehousing
- 6.3 Main international express
- 6.3.1 DHL express
- 6.3.2 United Parcel Service
- 6.3.3 Express mail service
- 6.4 The selection of cross-border logistics mode
- 6.4.1 Cross-border e-commerce export logistics mode
- 6.4.2 Cross-border e-commerce import logistics mode
- Chapter 7 Technology of Cross-border E-commerce
- 7.1 Electronic data interchange
- 7.1.1 Definition
- 7.1.2 Characteristic
- 7.1.3 Challenges in EDI implementation
- 7.2 Big Data
- 7.2.1 Definition
- 7.2.2 Characteristics
- 7.2.3 Cross-border e-commerce credit evaluation system based on Big Data
- 7.3 Cloud computing
- 7.3.1 Definition
- 7.3.2 Cloud computing and environment
- 7.4 Information and communication technology
- 7.4.1 Definition
- 7.4.2 ICT development index
- Chapter 8 Cross-border E-commerce in Hangzhou
- 8.1 Development status
- 8.1.1 Institutional mechanism innovation guarantee
- 8.1.2 Rapid growth in business size
- 8.1.3 The industrial system is gradually enriched
- 8.2 Major constraints for cross-border e-commerce in Hangzhou
- 8.2.1 Policy orientation is unclear
- 8.2.2 Regulation and staffing cannot meet the needs
- 8.2.3 Fierce competition among the pilot cities
- 8.3 Suggestions on the further development
- 8.3.1 Improve business scale and logistics efficiency
- 8.3.2 Vigorously promote and expand the influence of pilot
- 8.3.3 Explore cross-border trade export business
- Chapter 9 Cross-border E-commerce in Chongqing
- 9.1 Development status
- 9.1.1 The exponential growth of cross-border e-commerce trading
- 9.1.2 Cross-border logistics
- 9.1.3 Customs supervision mode
- 9.2 Analysis of existing problems
- 9.2.1 Cross-border logistics restricts the development of cross-border e-commerce
- 9.2.2 Regulatory standards still need to be improved
- 9.2.3 Shortage of talents
- 9.3 Related recommendations
- 9.3.1 Give full play to the advantages of location
- 9.3.2 Strengthen the supply chain construction of cross-border e-commerce
- 9.3.3 Strengthen the supervision of cross-border e-commerce market
- 9.3.4 Strengthen the introduction and cultivation of cross-border e-commerce talents
- Chapter 10 Threats and Challenges
- 10.1 Customs formality，legal and regulatory issues
- 10.1.1 Customs formality
- 10.1.2 Legal and regulatory issues
- 10.2 Online Dispute Resolution
- 10.2.1 Introduction
- 10.2.2 Online dispute resolution procedure
- 10.3 Talent cultivation
- 10.3.1 Introduction
- 10.3.2 Training cross-border e-commerce talents
- Chapter 11 Prospect of Cross-border E-commerce
- 11.1 The trend of economic development under the new situation
- 11.2 More profits in the foreign trade market
- 11.3 Great space for development
- Glossary
- References
- 书脊
- 封底
展开全部
跨境电子商务基础与实务（中英双语版）是2019年由中国铁道出版社出版,作者徐凡。
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