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内容简介
Love your work, work for what you love, and change the world—all at the same time.
What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once— right now .
In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.
Why this book is for you:
· You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
· You want to love your work, work for what you love, and have a positive impact on the world— all at the same time .
· You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
· You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
· You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
You’re ready to start something that matters.
作者简介
布雷克·麦考斯基（Blake Mycoskie），出生于1976年，大学未毕业就开始创业，先后成立多家创意公司。2006年造访阿根廷，得知当地的孩童无鞋可穿，便成立了一家以自创的“买一赠一”（One for One)的商业模式运行，专为贫穷儿童提供鞋子的营利公司——TOMS。
经过五年的赠鞋实践，他已成为该领域专家，将目光又转向了一项新的民生需求——视力保护。2011年6月7日TOMS启动了“护眼用品卖一捐一”（One for One Eyewear）项目，每卖出一款保护视力的产品就会向有需求者提供眼科手术或者是具有矫正视力的眼镜。
布雷克热爱阅读，喜欢旅游，最喜欢甘地的一句话：“想要改变世界，首先改变自己。”
Start Something That Matters是2011年由Spiegel&Grau出版,作者BlakeMycoskie。
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